Full book launch campaign

A complete, 12-16 week, professionally managed book‑launch campaign that blends strategic PR, media outreach, and influencer engagement to maximise your visibility and impact.

A person with black-painted nails holding a white mug, next to a laptop displaying an Instagram profile, on a beige blanket with a potted plant nearby.

BEFORE PUBLICATION

Building the foundation

  • Personalised social media guidance to help you grow your presence authentically

  • Bespoke, high-quality graphics designed to make your promotional content shine

  • Dedicated author spotlights on Roux Coe Literary PR platforms to introduce you to our community

  • Collaborative copywriting for your newsletters and website to engage your readers

  • Curation of a passionate ‘street team’ of influencers who will champion your story

  • Seamless management of e-ARC distribution to ensure early buzz and reviews

  • Thoughtful tracking of early coverage to highlight the best praise for your work

  • Generate review quotes for use in marketing assets

A workspace with a microphone, a laptop, a pink coffee mug, an open notebook with a pink pen, a framed poster, and a vase of white daisies on a white desk.

APPROACHING PUBLICATION

Creating the
buzz

  • Strategic cover reveals and blurb announcements to build anticipation

  • Proactive pitching to podcasts, interviews and spotlights

  • Pitch your book to independent bookshops (if your setup allows)


A person typing on a silver laptop with black keys, on a wooden table. The person's hands wear rings and bracelets. There is a glass of water, a pen, a geode on a shell-shaped dish, and partial view of a flower and a striped fabric in the background.

ON AND AFTER PUBLICATION

Spreading the
word

  • Crafting and distributing professional press releases to secure media interest

  • Co-ordinate a PR giveaway of a physical copy (at no cost to you)

  • Organising online ‘book tours’ with book influencers to keep the launch energy high

  • Continuous support and detailed feedback on the impact of your campaign

Price: £1,200 for a full 12-16 week campaign

My process

Connect

I start by getting to know you,
your book, and the readers you most want to reach.

Plan

I shape a clear plan that aligns with your goals and feels authentic to your voice.

Create

I manage the outreach, content, and publicity activity with care, consistency, and industry insight.

Grow

I keep you informed at every
step, adapting the strategy as your book gains momentum.